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Tianhai Group Holds Grand 2025 Spring Festival Flag-Raising Ceremony

Release Date:05/02/2025

On the morning of February 5, 2025, Tianhai Group solemnly held a flag-raising ceremony to celebrate the Lunar Year of the Yi巳 Snake. Attendees included Dong Ligang, Party Secretary and Chairman of Tianhai Group; Guo Desui, President and Dean of the Research Institute; other senior leadership, heads of various functional centers, subsidiaries, and business divisions; and over 300 employees.

Spring Rejuvenates the Earth, Inspiring Renewal
Amidst the national anthem, the bright Five-Star Red Flag was slowly hoisted, symbolizing Tianhai’s gratitude for overcoming challenges and striving for excellence over the past year, as well as its boundless aspirations to scale new heights and achieve greater success in the coming year. Following the flag-raising, all attendees sang The Tianhai Anthem in unison, expressing their shared wish for the enduring prosperity of the company.


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Post-Ceremony Address by Dong Ligang
After the ceremony, Dong Ligang, Party Secretary and Chairman of Tianhai Group, delivered a New Year speech. On behalf of the Group’s Party Committee, Board of Directors, and executive team, he extended heartfelt New Year blessings to all employees and their families and expressed sincere gratitude to the dedicated Tianhai workforce for their relentless efforts.

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天海集团党委书记、董事长董立刚讲话

Reflecting on 2024: A Year of Transformation and Growth
Dong Ligang highlighted that 2024 marked the beginning of Tianhai’s pursuit of its “second billion-yuan milestone” and a transformative year driven by systematic planning and forward-thinking amidst industry transitions. Upholding the Tianhai spirit of “unity, collaboration, diligence, and innovation,” employees courageously shouldered responsibilities, balanced growth and operational optimization, and fostered a culture of bold ambition and healthy competition. The company achieved a 12.4% year-on-year revenue growth, surpassing the automotive industry’s average by 8 percentage points. Notably, new energy business contributions exceeded 60%, underscoring the strength of the THB brand and the Tianhai team’s execution capabilities.

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2025 Strategic Priorities: "Five Focuses"
For the pivotal year ahead, Dong Ligang emphasized seizing new opportunities and advancing strategic initiatives through “Five Focuses”:

  1. 1.Strategic Orientation: Scientifically prepare for the 15th Five-Year Plan and propel high-quality development in a new historical phase.

  2. 2.Market Orientation: Strengthen market penetration by prioritizing key customer segments and boosting market share in pivotal sectors.

  3. 3.Management Excellence: Intensify lean management practices with tailored strategies for subsidiaries, bridge operational gaps, and solidify cost-efficiency measures to build a service-oriented headquarters.

  4. 4.Capital Operations: Accelerate IPO preparations through cross-departmental collaboration.

  5. 5.Cultural Empowerment: Foster a culture of excellence, incentivize innovation through merit-based programs, and uphold integrity to cultivate a positive, ethical workplace.


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Year of the Snake: Embracing Wisdom and Vitality
In Chinese tradition, the snake symbolizes wisdom, agility, and vitality. In 2025, Tianhai Group will embrace challenges, seize automotive industry opportunities, and courageously innovate to elevate its business. By delivering exceptional connectivity, transmission, and control solutions, Tianhai will continue empowering the future of mobility.

New Year Benedictions

  • May our great motherland thrive in prosperity and harmony.

  • May Tianhai Group’s legacy flourish with enduring vitality.

  • May all Tianhai employees and their families enjoy health, success, happiness, and good fortune in the Year of the Snake!